Whitepaw Solutions Branding

Recently, I led a full brand transformation for a client called Midwest Video Solutions, who were ready to move away from a dated, corporate identity and reinvent themselves as ‘Whitepaw Solutions.’ They wanted a brand that felt fun, modern, and distinct from competitors, and I was given creative ownership over the evolution of their visual identity. I introduced a fresh, energetic color palette with neon accents like blue and purple to add vibrancy, while grounding the core colors to avoid anything too trendy or short-lived. I also developed a set of consistent brand elements, including a stylized fox logo and a wave-inspired line motif, that could flex across digital and print touchpoints. The key was finding a balance: pushing the brand in a bold new direction while ensuring enough structure and cohesion so that every asset still felt unmistakably ‘Whitepaw.’ The client has been thrilled with how unified—and standout—their new brand feels.

Keep exploring my projects to see how I can transform your brand today!